Our Photo Promise
Here at Domino's, we don't think our inspired Domino's pizza needs the "extra" things typically done to food at photo shoots to look mouth watering. Our pizza is good enough to stand on its own. That's why we're making the following promises about how we photograph our pizzas from this day forward. Did we just buck the food photography trend? Oh yes we did.
- We will only photograph real, honest-to-goodness pizzas.
- That means fresh from our own ovens, with exactly the same ingredients we deliver to your doorstep. Nothing else added.
- Our employees will make the pizza we shoot.
- Not an art director or model maker or food stylist. A Domino's employee trained to make pizzas the only way they know how: by hand.
- We will not artificially manipulate the food we shoot.
- No tweezers, no steam guns, no model knives cutting perfect perforations in the cheese. The only thing that will touch the pizzas we shoot is the pizza-maker's hands and a standard Domino's pizza cutter.
Russell Weiner
Russell Weiner, Chief Marketing Officer